Donkey Republic is expanding its fast-growing company and is seeking an experienced marketing manager to join the family and help building our groundbreaking bike service. We are 8,000 bicycles large, expecting to serve 250,000 customers this year in 10 large- and another 50 smaller cities in Europe. You will be a part of our management team, and will work closely with the business development as well as the product team to develop, prioritize, implement and evaluate marketing initiatives.

Are you ready to take bike sharing to next level with Donkeys?

Donkey Republic is expanding its fast-growing company and is seeking an experienced marketing manager to join the family and help building our groundbreaking bike service. We are 8,000 bicycles large, expecting to serve 250,000 customers this year in 10 large- and another 50 smaller cities in Europe.

These are exciting times for Donkey Republic as we are maturing our bike sharing services and growing our business every day. We are making a great dent in the universe by growing Europeans’ bike-print. We demonstrate how bike shares can play a major role in urban mobility. We are bringing Copenhagen to the world city by city - a great purpose to come to work every day.  

What you’ll be doing:

You will be a part of our management team, and will work closely with the business development as well as the product team to develop, prioritize, implement and evaluate marketing initiatives. Your main KPIs will be to develop wide brand awareness, acquire and retain users. You will be responsible for a team including our content manager, communications manager and interns. 

We will be launching many marketing initiatives aimed at ensuring high traffic for our bike operations around the world. We have two broad Rider segments: visitor and local riders. Marketing activities we work with include content generation, search optimization, email marketing, SoMe campaigns, street activation, referrals to name a few. 

Leading the marketing team also means developing the brand and communications across the organisation. You’ll be in charge of all online communications (ie automated emails), and support product for visual identity. Besides marketing our services to Riders, we also create content towards and communicate with other types of organizations: cities, potential operations partners, and affiliates. 

We built a great brand which we want to continue growing. We’re looking forsomeone with a mix of analytics, learning, discovery, and mindful risk-taking. 

What you offer:

• Experience with SEO and Google Ads management.
• Experience with social media and content marketing.
• Experience project managing production processes in tech, design and content.
• Can maintain and develop analytics and tracking mechanisms (e.g. GA, Mixpanel, Segment, AB testing, deeplinking, retargeting, acquisition attribution).
• Numbers driven approach - generating and analysing data from various marketing initiatives that are not easy to turn into numbers.
• Demonstrated understanding of strong brand and powerful storytelling.
• Fluency in both written and spoken English
• Experience in managing people

Who you are:

• You’re a team player. Being agile and moving fast requires good people skills too.
• Someone to whom cycling and sharing economy comes natural.
• You are entrepreneurial with no fear to take initiative and responsibility for executing.
• You are passionate about our mission to get more people exploring the world on a bike - making healthier cities and healthier people in the process.
• You are constantly excited by the potential of technology to open up possibilities for communication, social interaction, and business.
• You crave learning and personal development in everything you pursue.

What we can offer:

• Diversity! No two days will be the same and you will get valuable experience, taking responsibility and pushing your career to the next level.
• Diversity x2! The Donkey Squad contains a very tight group of talented people to learn from in marketing, technology, business development, customer support and operations, with 14 different nationalities.
• Be part of our growth. We’re investor-backed and expanding our business fast.
• A vibrant office in Startup Village in Islands Brygge with occasional travel around Donkey cities in Europe.
• Competitive package consisting of salary and warrants. 
• Company lunch, Friday bars, team adventures (on bikes), company retreat twice yearly.