Q&A with Sebastian Brandes
Co-Founder @ Criterion AI
What are your plans for the future?
We want to become the world's leading provider of intelligent quality control software for the pharmaceutical industry. We leverage the power of AI to achieve that goal and we already work with some of the largest pharma companies to further develop and strengthen our product so our offering will be the absolute best in the market.
Why did you become an entrepreneur?
While working at Microsoft I realized how much potential the pharmaceutical industry had for leveraging the strengths of AI. I quickly learned that if I wanted to help the industry reap the rewards of this ground-breaking technology, I had to start my own company and that is how Michael and I got to work together.
Aside from achieving commercial success, what do you see as your startup’s mission?
By enhancing quality control in pharma, we can provide higher safety guarantees for patients while reducing the cost of drugs at the same time. In a world where we increasingly rely on medicine, helping pharma companies make drugs more affordable is very inspiring to us and fuels our motivation for creating an even better product.
Describe your perfect day at work.
A perfect day starts out with a great cup of coffee before having our daily standup meeting. After getting an overview of the tasks of the day, I like to go into the zone for a couple of hours before heading out to lunch. In the afternoon I like to meet with customers, either virtually or physically, in order to collect feedback on the use of our product or to land new agreements. I like to share all of our customers' feedback with the team so that everyone feels involved and has a clear understanding of what we need to deliver. Towards the end of the afternoon, I like to have another deep session where I get some work done before heading home or going to a cool meetup. :-)
What is your best advice for entrepreneurs who are just starting out?
Get out and talk to customers as early in the process as possible. The number one reason for startup failure is not having a clear idea of what the market needs and, thus, what you really need to build.