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Feel Good Company ApS

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Who we are

The healthy food bar of the future

Remember the last time you came across a healthy snack that actually made you full? Like on the long run. Or just on the run. To work, to class, to gym. Or whatever. Wherever. We don’t. That’s why we, Ginny & Jesper, invented RATION. An all natural, simple and nutritious food bar that stabilizes your blood sugar and keeps your hangriness away. Without all the strange numbers and additives that no one can really pronounce. Who needs them anyways.

We could proudly tell you all about how every RATION is loaded with fibers, proteins and Omega3. And that they are actually based on the official Nordic dietary guidelines. Oh dear ... what’s not to like? But hey, that’s all a bit nerdy, so let’s keep it simple. 14 pieces of natural ingredients. Nothing more, nothing less. Simply good feelings in pocket sizes.

So how do good feelings taste? Like Rome, the wheel and your daily morning routine, the perfect food bar wasn’t invented in a day. That’s why we taste, we try and we twist the recipes until quality and flavour join into that perfect wow-experience. The one that leaves your mouth water run, your tummy feel full and puts a smile on your face.

You probably wonder why we chose to make tasty, nutritious food bars? The answer is just as simple as our ingredients. If you eat right, you feel good … and when you feel good, you happen to do more good. Simple as that.

Q&A with Jesper Schmith Kampmann

Managing Director @ Feel Good Company ApS

What are your plans for the future?

We want to make proof of our business concept in Denmark, and expand out portfolie to a number of english speaking territories. We want to keep developing our business with new awsome tasting, healthy products and give the help to the world that we can.

Why did you become an entrepreneur?

To be able to follow our own ideas and values and to create an exiting and expiring company that is progressive, creative and not afraid to rewrite the rules of traditional business. A young company that fits the future habits and styles of the modern workforce, with a knowledgable backbone from two hardcore entrepreneurs like ourselves.

Aside from achieving commercial success, what do you see as your startup’s mission?

Above all, we want to be able to supports individuals and organizations working to make the world a better place, with a money prize every month. We want the puplic to vote for the work and ideas they find the most inspiring or even submit their own. We want to support the work and meaningful ideas, that can provide a tangible impact for those who need it the most.

Describe your perfect day at work.

Besides loving what you do at work, a perfekt day allways starts and ends by having the choice to take time out of schedule, to do other things that you love.

What is your best advice for entrepreneurs who are just starting out?

The environment has never been better to launch an Indie brand as of now – and every entrepreneur is almost perfectly positioned to take advantage of the incredible opportunities available to entrepreneurs today. It has never been easyer to get access to manufacturing a product, gain necessary capital and a global consumer audience, so just f.....g do it!

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