At PauseAble, we enable technology to create unprecedented opportunity to help people discover inner strength and resources, which empower people to self-care and grow. We help people take control of their energy and stress with our patented, scientifically validated interactive approach and our own products: PAUSE and SWAY. PAUSE and SWAY are simple, beautiful, intuitive apps that help users relax, quickly relieve stress and regain focus. They are already used by more than 700K users worldwide.

As Digital Marketing and Sales Manager, you will have the responsibility to develop and refine PauseAble’s marketing approach by identifying new opportunities within the framework of customers, segments, channels and business intelligence, in order to enable PauseAble to achieve our growth ambitions.

Key responsibilities

- Define and develop our value proposition and USP.

- Identify new sales opportunities, brainstorm new and creative growth strategies

- Plan and execute web, SEO/SEM, marketing database, email, social media and display advertising campaigns on relevant ad platforms

- Design, build and maintain our social media presence and support an engaged audience

- Create Buzz! Develop great stories and make sure they reach our potential customers

- Develop our marketing material (customer stories, video, blog posts, etc)

- Maintain and develop our media distribution list with most relevant editors, journalists and bloggers for our business

- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights in the health, wellness and meditation industry, and optimise spend and performance based on the insights

- Managing marketing budget

Your profile

You are passionate about what you do and believe. You are a natural networker with a desire to learn and share. You always search new ways to make connections and love to find creative ways to promote brand and digital products.  

You are a strategic thinker and numbers driven. You know how to fuel insights with qualitative and quantitative data and you are not afraid of technical details.

- Knowledge, Skills and Abilities

- A track record of growing a consumer base and product from almost no consumers to several hundred thousand.

- Work experience with SEM ad platforms (Search, Display, Gmail Ads, YouTube Ads, Facebook Ads, LinkedIn Ads).

- Understanding of content driven products and target groups.

- A data-driven mind-set, as well as a very analytical approach that always considers the ROI of every marketing tactic.

- The ability to analyze, report and elaborate on Marketing Data in order to control performance.

- Excellent writing and communication skills. Creative copywriting a plus

- Experience with A/B and multivariate experiments

- +3 years of experience in digital marketing, SEO and analysing data and developing brands from early stage in new and creative ways.

- Past leadership of a growing team – ideally from 1 team member to a minimum of 5-10, is a plus.

Perks and benefits

Opportunity to become part of incentive scheme/gain equity share

A unique opportunity of being part of an exciting journey at a start-up early stage and work with a team of highly skilled and passionate people

Flexible work hours

Monthly salary is planned to start from the end of 2017 – as soon as funding arrives

Getting up in the morning and knowing that you’ll work on something makes millions of people’s live better.