Digital Marketing Manager

Salary Competitive

Join the core team of My4 and become a part of our journey to deliver great mobile, sport experiences. We're working at the fun and exciting intersection of technology, football and sports betting - and we've got ambitions bigger than Zlatan's ego!


My4: What we do ⚽️📱

In My4 our mission is simple – we want fuel the excitement of following football for all football fans. We have developed a platform which combines social betting with fantasy football in a completely new casual-gaming like mobile experience, to give football fans a new way to experience the sport they love.  

Fantasy sports is already a billion dollar industry with millions of users across Europe and North America managing their virtual teams every week, but the success of the fast-paced daily games that has taken North America by storm has not yet taken off in Europe. 

We believe the reason for this is simple:

  • Current platforms on the market are complex and PC-based - this makes it difficult to create highly engaging products
  • The existing game is too time-consuming and rules and scoring systems are too complex - meaning that people who win games are statisticians and not sports fans
  • The game is undemocratic - very few people win all the prizes in existing games, and the prizes are defined by the game providers. 

We have built the platform we ourselves have been missing in this area. With a mobile-first, simplified approach we have taken the parts we love about fantasy sports and made it the centre of the game - social, simple and quick gameplay where friends can share football experiences. 

Who we are 👋

We are a team of 5 full time and 3 part-time, who share a passion for tech, sports, and building and scaling great products, currently representing 4 different nationalities (🇩🇰🇮🇸🇩🇪🇪🇸). 

Our team is backed by strong investors with experiences from other very succesful startups (e.g. Danish unicorn, Sitecore 🦄)

Where we are 📈

We started our journey in May 2016 and launched our iOS app in Denmark in April 2017 followed by the launch of our Android version in March 2018.

Today, our user base counts thousands of users - and we're only just getting started.  

Where we're heading 🚀

2018 is the year we'll be taking My4 to new markets while continually building on the product. In March 2018 we were granted a UK gambling license, and are preparing to launch My4 in the UK in April and potentially other markets later in the year. Our ambitions for the product are even greater - 2018 will be the year, when we get even closer to our goal of building the best mobile betting experience on the market. 

And we hope you'll join us on our journey towards new markets!

Who you are 👨👩

First things first: we care about your trajectory more than your experience. We're looking for people who share our ambitions, and want to grow with us. We are a dedicated team and are looking for dedicated people with a start-up mindset.

With that in mind, these are the main things we're looking for in you:

  • 🛠 Strong creative and analytical foundation: you are well-versed in the world of digital marketing and are experienced with a range of analytics, marketing, and content creation tools
  • 🌊Extraordinary reliability: you are structured and proactive in your process, and have the ability to deliver results
  • 🔥Ownership: you take ownership of your and your team's work and can perform both autonomously and in teams
  • 🔍Experimental: you are always on the lookout for new tools and "hacks", and are not afraid to test them. 
  • 💥Fail fast and iterate: you are able to quickly recognize when something works and other things don't - and can adapt quickly to this.
  • ⚽️Passion for football: you know what's going on in the world of football
  • 🇩🇰🇬🇧: Fluency in Danish and English

The role ⚡️

As our Digital Marketing, you'll be responsible for the digital succes of My4. What this means exactly, we'll define together once you're onboard, but the main enablers of this are

  • Growing the user base in all markets
  • Increasing user retention and engagement 
  • Building a strong story around My4 to empower organic growth

The role is intentionally broad - we don't pretend to know the recipe for acquiring and engaging users. Some of your specific tasks will include:

  • Creating compelling content for social media and other channels, to acquire new users and engage existing
  • Creating and monitoring marketing campaigns across different platforms
  • Analyzing the performance of different marketing initiatives
  • Offline marketing planning and execution (events etc.)
  • And lots of growth hacking in all the above arenas!

What we offer 🎯

We hope you're excited about the role in itself, but if that's not enough we also offer: 

  • ⛩Support and learning - become part of a collaborative environment with focus on your trajectory
  • ⛰Grow with us - we've proven our hypothesis in Denmark, but are only just getting started - and we want you to succeed when we succeed.
  • 🐝Autonomy and responsibility - we won't tell you when to get up in the morning - we only care about your impact
  • 💻Choose your own equipment - we'll foot the bill
  • 💰Competitive compensation 
  • 🎈A fun workplace - social events, Friday beers, and great lunch and coffee of course!

📍Where?

We are located in the vibrant startup environment Founders House (Islands brygge, Copenhagen), a co-working space for ambitious tech-startups, where you can network with fellow developers, entrepreneurs and other cool people.

What's next? 👉

Apply by email to jobs@my4.io via The Hub with your LinkedIn profile/CV and/or a link to something you think will impress us (could be an article about you, your blog, a TED talk you've done or other cool stuff!). 

If there's a good fit, you'll be invited to a cup of coffee with our CEO, Thomas. If all goes well, we might ask for a second interview with other team members. If we decide that you'd be great for the role and you're still excited about working for My4 after the interviews, then you'll receive an offer to join our team and become part of our journey!





Perks and benefits

This job comes with several perks and benefits

Free lunch
Free lunch

Enjoy a free catered lunch with your colleagues, every day.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

See all 7 benefits

Working at
My4

My4 is a social betting platform for true football fans!Our ambition is to revolutionize the way we bet on sports by creating superior peer-to-peer betting experiences. The My4 app launched in Denmark April 2017 and has since maintained a steady presence among the 20 most popular sports apps. In 2018, we're looking to expand to the UK and potentially other markets.We are located in the vibrant startup hub Founders House, Copenhagen, where we share offices with more than 30 other tech-startups.

Read more about My4

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