Digital Marketing Specialist

Salary Competitive

Have you always had a knack for navigating the digital landscape, and would you like to challenge and develop yourself in e-commerce as well as get hands-on with emerging marketing trends? Then we've a full-time position for you available on our team at HairLust ApS. You'll be part of an exciting company and test your skills at digital marketing for an e-commerce business that's rapidly growing in all the Nordic countries.


We're looking for a person who'll join our rather small but extremely dedicated team of 10 young and kickass individuals from all the Nordic countries. Someone who wants to work hard, hands-on and determinedly to drive traffic and sales to our Nordic webshops. Your overall task as a Digital Marketing Specialist is to drive traffic and sales to our Nordic webshops and help launch new markets. For that purpose you'll use the whole range of online marketing channels you can imagine.

Look no further if you're looking for an amazing marketing position with great responsibility. Now, you'll get the chance to become part of a brand that has gotten extremely popular within its industry in little time and great publicity by challenging the status quo for supplements and hair loss products. As opposite to most of our competitors, we're young, agile, and bold. We've just begun our journey, and you'll see that we've a lot of things coming up that we need your help with for it to become a succes.

Who are we?

We are a Danish-based beauty brand with offices in the heart of Copenhagen. HairLust offers an inside out approach to healthy hair care, and combines inner and outer hair care products in a luxurious product line. We introduce a new generation of cosmeceuticals and beauty products for the picky customer. HairLust is one of the most online sought-after supplement and beauty brands in the Nordics, and can boast with being one of the best customer reviewed health products brands in Denmark - you might want to take a sneak peak at our TrustPilot profile. With 10.000 online searches each month for HairLust, the brand has truly taken off and we've figured a recipe that we want to show you, as we got plans for you!

Your primary tasks: 

  • Finding new creative ways to increase our online sales in all our markets
  • Support in expanding our business into new markets in EU
  • Staying in front with the newest trends in online marketing
  • Improving our Amazon listings and general performance
  • Optimizing our websites and CRO
  • Improving our SEO architecture as well as do linkbuilding
  • Development and handling of of our marketing automation
  • Creation and handling of paid adverts including Facebook, Instagram and Google Ads
  • Outreach and handling of influencers and bloggers 
  • Research and planning of marketing campaigns in magazines and other media
  • Support our customer service
  • Ad hoc tasks

Apart from primary work assignments, you will be expected to help out with a broad range of tasks, which includes everything from optimization our website to execute tests, collect and analyze data and results, identify trends and insights in order to achieve great succes in our SEM and SEO.

Generally, your work will be concentrating on, not only our Danish market, but also take a great responsibility in expanding our brand into new markets in EU mainly through online channels, but also strategic partnerships and retailers.

The right candidate profile might look like this:

  • 1-5 years of professional experience from an e-commerce business or an agency
  • You love digital marketing
  • You've got experience within digital marketing
  • You work in a structured manner
  • You have a knack for expressing yourself both in writing and visually
  • Strong command of Danish and English language written and spoken
  • You're interested in constantly learning more about digital marketing
  • Digital marketing is somewhat an hobby for you and your daily read is about digital marketing
  • You're proactive, creative within marketing and dare to try out new things

It's required that the right candidate has experience in the scope of digital marketing. We'll provide you with training in order for you to get up-to-date knowledge within the specific fields of digital marketing. We work with some of the probably best digital marketing specialists in Denmark and we can provide you with the right tools and workload for becoming a true digital marketing expert.

The salary for this position is competitive and will be based on your profile, experience and expertise.

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

Skill development
Skill development

We want to take you from good to great.

See all 16 benefits

Working at
Hairlust

Hair care beyond the look. Clean, conscious, and seriously effective hair care. We're located in a beautiful office in the city of Copenhagen, Denmark. Professional and personal development is at our core and but we also love a good friday bar. Enjoy free products as one of the many perks of working at Hairlust. Become part of a brand that has gotten extremely popular within its industry in little time and great publicity by challenging the status quo for hair care. With strong roots in Scandinavian principles, we want to create playful and best-in-class hair care and be frontrunners on sustainability, innovation, and transparency. We are a Danish-based beauty brand with offices in the heart of Copenhagen with 15 fresh and dedicated team members. Since Hairlust was founded in 2017, the business has grown almost each quarter, won multiple beauty awards, expanded into 16 local markets, developed 60 products, had more than 500,000 customers and the list goes on. Today, we sell more than 60,000 hair care products every month, we have 15,000 monthly orders and more than 600,000 monthly unique visitors on own, local webshops. Our products are mainly being distributed D2C on our local webshops, but also at local top-tier retailers and department stores such as Matas, Magasin, Sokos and Douglas. We're on an exciting journey and we always look for new talents! Feel free to send an unsolicited application to careers@hairlust.com. Make sure to follow us on LinkedIn for job posting and company updates.

Read more about Hairlust

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