Growth marketing manager

Salary Competitive
Want to be part of one of Europe' fastest growing startups and help kick-off our business in Copenhagen?

About the Job

We are looking for an enthusiastic and highly motivated problem solver who is committed to driving growth across online and offline channels.

As a Growth Marketing Manager for HelloFresh you will be responsible for driving overall customer growth through new channel innovation and current channel optimisation, focusing on online and offline opportunities. You will be using our customer data and insights to drive a targeted approach to acquisition and to help improve overall ROI of all HelloFresh campaigns.


The Job

  • Work with the Marketing team to launch new offline channels and manage existing channels, which could include direct mail, gift cards, partnerships, podcasts, radio, and TV

  • Take a strategic approach to managing and optimizing channels to meet CPA, ROI, and budget goals

  • Actively investigate and identify high potential opportunities to test and incorporate into channel strategy (e.g., audience / creative / discounts / landing page - optimization)

  • Take ownership of all new channel innovation by using customer data and key industry trends to steer the teams’ focus and prioritise new channels to test.

  • Build and manage relationships with key local agencies and the online marketing team in Berlin

Who we are looking for

  • Bachelor's degree in Business, Economics, Marketing, Stats, Engineering or quantitative or analytical field preferred

  • You have a strong analytical mind set and thrive in a fast paced environment

  • Demonstrated experience in a performance marketing based role, ideally with both online and offline channel ownership

  • Strong understanding of the local marketing landscape in Sweden and/or Denmark and knowledge of campaigns across offline channels

  • Experience setting marketing goals and KPIs and operating a direct marketing program at scale given a set budget

  • Experience growing, scaling and optimising channels in a high-growth environment in a data-driven way, focused on both RoI and LifetimeValue

  • Expertise in testing and optimising new and emerging channels, as well as established channels

  • Fluent in Danish and/or Swedish is a big plus

We offer you a chance to make a difference in a fast growing technology company

  • The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

  • Direct, high impact on our future operations setup from day on

  • A vibrant, international environment

  • A guaranteed steep learning curve & boost for your career

  • Competitive compensation

  • Benefit from our selection of employee perks (significant reduction on your HelloFresh boxes, development initiatives etc.)

Are you up for a challenge?

Please submit your complete application including your earliest starting date.

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

Maternity / paternity leave
Maternity / paternity leave

Kids are the future, go spend time with them.

New tech gear
New tech gear

Are you a true Tech Savvy? Macbook, trackpad ,Oculus Rift, you name it, we get you covered.

See all 7 benefits

Working at

At HelloFresh, our mission is to change the way people eat - forever. From our founding in Europe’s vibrant tech hub Berlin, we’ve become the global market leader in the meal kit sector and inspire millions of energised home cooks across the globe every week. We want you to join us and help take HelloFresh to the next level - as a company in its growth phase this is a great time to join. Career and development opportunities are endless.

Read more about HelloFresh

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