We are looking for an enthusiastic and highly motivated problem solver who is committed to driving growth across online and offline channels.
As a Growth Marketing Manager for HelloFresh you will be responsible for driving overall customer growth through new channel innovation and current channel optimisation, focusing on online and offline opportunities. You will be using our customer data and insights to drive a targeted approach to acquisition and to help improve overall ROI of all HelloFresh campaigns.
Work with the Marketing team to launch new offline channels and manage existing channels, which could include direct mail, gift cards, partnerships, podcasts, radio, and TV
Take a strategic approach to managing and optimizing channels to meet CPA, ROI, and budget goals
Actively investigate and identify high potential opportunities to test and incorporate into channel strategy (e.g., audience / creative / discounts / landing page - optimization)
Take ownership of all new channel innovation by using customer data and key industry trends to steer the teams’ focus and prioritise new channels to test.
Build and manage relationships with key local agencies and the online marketing team in Berlin
Bachelor's degree in Business, Economics, Marketing, Stats, Engineering or quantitative or analytical field preferred
You have a strong analytical mind set and thrive in a fast paced environment
Demonstrated experience in a performance marketing based role, ideally with both online and offline channel ownership
Strong understanding of the local marketing landscape in Sweden and/or Denmark and knowledge of campaigns across offline channels
Experience setting marketing goals and KPIs and operating a direct marketing program at scale given a set budget
Experience growing, scaling and optimising channels in a high-growth environment in a data-driven way, focused on both RoI and LifetimeValue
Expertise in testing and optimising new and emerging channels, as well as established channels
Fluent in Danish and/or Swedish is a big plus
The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase
Direct, high impact on our future operations setup from day on
A vibrant, international environment
A guaranteed steep learning curve & boost for your career
Benefit from our selection of employee perks (significant reduction on your HelloFresh boxes, development initiatives etc.)
Please submit your complete application including your earliest starting date.
This job comes with several perks and benefits
Get your caffeine fix to get you started and keep you going.
Time is precious. Make it count. Morning person or night owl, this job is for you.
Social gatherings and games; hang out with your colleagues.
We take care of you, even when you are old and wrinkly.
Kids are the future, go spend time with them.
Are you a true Tech Savvy? Macbook, trackpad ,Oculus Rift, you name it, we get you covered.