Sani nudge is on a mission to build the future of safe, efficient, predictable healthcare with our connected hospital platform. Our first initiative is to eliminate hospital-acquired infections (HAIs), a leading cause of death in the world, by offering hospitals the most cost-effective, comprehensive hand-hygiene compliance monitoring solution.

Primary Role:

The Marketing Assistant is an exciting opportunity to join a high-growth B2B software/IoT company that is shaping the future of healthcare. This individual should bring the right blend of strategic and analytical skills to develop, execute and measure multi-channel marketing campaigns and initiatives.

Responsibilities:

• Paid, Earned, and Owned Acquisition: Craft our digital marketing programs to create new sales leads through Social Media, SEM, SEO, Advertising, Email, Referrals, and other new channels.
• Website & UX Conversion: Drive website traffic and engagement, with a focus on optimizing on-site conversion rates.
• Customer Segmentation: Become an expert on who our customers are and why our product offerings are helping them. Direct the campaign strategies based on targeted audiences.
• Partner Marketing: Work with product, sales and partners to develop marketing programs and messaging that resonate with target customer segments.
• Budgeting & KPIs: Manage, track, and report on a comprehensive marketing budget and forecast model. Lead the team to invent, A/B test and implement channel attribution.
• Communication Strategy: Understand where different audiences get information, and which publications/associations/peer groups are most influential and important.
• Storytelling: help create the voice and visual identity for the Sani nudge brand, including case studies, blog management and content development.
• Event Management: Determine event strategy; manage all facets of budgeting, planning, execution, follow-up, and data-driven reporting.

Requirements:

• We prefere that you have some real life experience, but if you are a recent graduate we will also like to talk with you. 
• Strong writing, editorial, and verbal communication skills
• Previous creation of a marketing plan for a business, preferably in a B2B startup
• Thrive in a dynamic environment where projects run simultaneously and deadlines are tight
• Data-driven decision mentality and strong analytical thinking as well as creative sensibility
• Capable of working well independently and as part of a team
• Product marketing and partnership marketing experience preferred
• Exposure to hiring, managing and mentoring interns.

What is in it for you?:

An awesome job! Nothing more nothing less. We work with the latest tech and care about our customers. As a tech scale up everyone gets a great deal of responsibility and cool projects to work on. Your opinion will be a key driver in deciding the direction of the company! We care about you and your needs and career plans. We do our utmost to make working with us as fun as your spare time. You will have passionate colleagues and lots of challenging work.

Who we are:

Saninudge is one of Copenhagen's leading hardware start-ups. We create hardware and data analytics that solve real problems and help improve the quality of care in hospitals al over the world. We live in Copenhagen. We are a team of 14 passionate individuals, that help each other and have fun together. Be prepared to work at a great place.

Please note: position is full-time, at our Copenhagen headquarters. Must be legally authorized to work in Denmark.