Connecting Grounds is a food start-up based in Aarhus that up-cycles spent coffee grounds (a.k.a. coffee waste) into a food ingredient for B2B snack and confectionary companies and restaurants. Why do we do it? 1. Environment Spent coffee grounds are often treated as waste. Think about how many cups of coffee you or the people around you drink per day. All the coffee waste from drinking coffee adds to the Greenhouse Gas Emissions. 2. Nutritional Value When we brew our cup of coffee, we are only taking advantage of 1% of coffee's nutrients. 99% of these nutrients stay in the spent coffee grounds. These nutrients include caffeine, dietary fibre, proteins and valuable minerals. What we do is change the narrative behind hidden food waste by starting with coffee by-products. By up-cycling such a product, we evert emissions, take advantage of our resources and raise awareness on the importance of up-cycling. Rethinking food is what we do, and we will not stop with coffee by-products. We will continue to search for resources/ingredients that have the potential of being reintroduced in the food stream, again.